Softbase Logo

Project Description

Softbase approached me to help them create a new logo design and brand identity for their software company. After much research and brainstorming the brand identity had to be professional, modern and business-like. They wanted their logo to be instantly recognizable as a software design company.

Extended Info

I utilized the following tools and colours to design this logo.

  • Adobe Illustrator
  • Blue #2978bd
  • Orange #f05026
  • Grey #58585a

Softbase Brand Identity

A logo design has to speak volumes about a company and its products. It acts like a trademark and should immediately trigger a reaction from the viewer. The logo must catch the attention and leave a memory.

It is often beneficial to combine a word and design in the logo. The company’s name is then linked with the logo and makes the viewer instantly draw the connection to the represented company. Every logo is unique  & should be memorable while designing it has to stay in mind at all times but it all comes down to trying to

A logo design has to speak volumes about a company and its products. It acts like a trademark and should immediately trigger a reaction from the viewer. The logo must catch the attention and leave a memory.

It is often beneficial to combine a word and design in the logo. The company’s name is then linked with the logo and makes the viewer instantly draw the connection to the represented company. Every logo is unique  & should be memorable while designing it has to stay in mind at all times but it all comes down to trying to understand the client’s business.