The producer of Going Global, Kevin Fox, approached me to design a logo that would reflect the concept of their new TV show on CNBC World. The show is about high-end business travel around the globe. I utilized the old school airport flip boards that displayed arrival and departure times as the backdrop for the logo.
This logo is now utilized on the website for Going Global as well as in all episodes of the TV show.
I utilized the following tools and fonts to develop this logo.
- Adobe Illustrator
- Adobe Photoshop
- Helvetica Itallic
Going Global Brand Identity
A logo design has to speak volumes about a company and its products. It acts like a trademark and should immediately trigger a reaction from the viewer. The logo must catch the attention and leave a memory.
It is often beneficial to combine a word and design in the logo. The company’s name is then linked with the logo and makes the viewer instantly draw the connection to the represented company. Every logo is unique & should be memorable while designing it has to stay in mind at all times but it all comes down to trying to understand the client’s business.